Atari Lynx Console Description.
Atari Lynx is a hybrid 8-bit and 16-bit handheld game console released by Atari Corporation in September 1989 in North America, and in Europe and Japan in 1990.
It arose as the first handheld game console with a color LCD screen. Its advanced graphics and ambidextrous layout competed with Nintendo's Game Boy (released two months earlier), and with the Game Gear and TurboExpress, both released the following year. It was discontinued in 1995.
The Lynx system was originally developed by Epyx as the Handy Game.
Atari and Epyx eventually agreed that Atari would handle production and marketing, and Epyx would handle software development. Epyx declared bankruptcy by the end of the year, and Atari essentially owned the entire project; both Atari and others, however, had to purchase Amigas from Atari arch-rival Commodore to develop Lynx software.
Atari changed the internal speaker and removed the thumb stick on the control pad. At Summer 1989 CES, Atari's press demonstration included the "Portable Color Entertainment System", which was changed to "Lynx" when distributed to resellers, initially retailing in the US at $179.95.
Its launch was successful. Atari reported that it had sold 90 percent of the 50,000 units shipped in the launch month in the U.S. with a limited launch in New York. US sales in 1990 were approximately 500,000 units according to the Associated Press. In late 1991, it was reported that Atari sales estimates were about 800,000, which Atari claimed was within its expected projections. Lifetime sales of 3 million.